For my semester project I’d like to create a compilation of
Vine videos and Vine ads that show how advertisement itself is converging into
different types of media. As we all already know, media’s sole purpose was to
all sell us something which is why we have commercial interruptions and how
events like the Super Bowl are heavily watched for commercials alone.
But with Vine a new form of advertising has emerged.
“This
sort of home-grown, user-generated ad style is called ‘native advertising’ and
industry analysts say corporate America is forecast to spend $4 billion this
year alone on it – probably twice that much by the end of the decade,”
according to ABC’s Nightline.
Instead
of hiring professionals to create ads for social media, advertisers are seeking
out popular viners to create six-second video pertaining to their products.
The
reason I’d like to create a video compilation is to create awareness to how
advertisers are converging into all different types of medias and how a simple
app like Vine is an example of how amateurs are beginning to take over
professionals’ work.
I’ll
be looking into the top companies seeking out viners as well as the viners with
most the most income from creating ads. I’d like to compare their salaries to
those of perhaps professional actors or marketers. I’d also like to look into
other social media apps that are adapting this new marketing trend.
I
would hope that my video teaches the average consumer how heavily their lives
revolve around advertisements and encourage them to be more aware of the subconscious
psychological impact that ads have on their lives.
Sources:
Bosker, Bianca. "16 And Famous: How
Nash Grier Became The Most Popular Kid In The World." The Huffington
Post. TheHuffingtonPost.com, 07
Aug. 2014. Web. 23 Oct. 2014. <http://www.huffingtonpost.com/2014/08/07/nash-grier-vine_n_5631144.html>.
Campbell, Andy. "Teacher Jessica
Vanessa Quits To Twerk On Vine, Makes A Buttload Of Money (VIDEO)." The
Huffington Post. TheHuffingtonPost.com, 13 Oct. 2014. Web. 23 Oct. 2014.
<http://www.huffingtonpost.com/2014/10/13/jessica-vanessa-vine_n_5978472.html>.
Silberberg, Samantha. "Instagram Video
Vs. Vine: The Experts Weigh In." Economist Group. Economist Group1,
19 July 2013. Web. 23 Oct. 2014.
<http://www.economistgroup.com/leanback/channels/vine-vs-instagram-video-the-experts-weigh-in/>.
"Six Reasons Why You Should Be Using
Vine." Marketing Donut. Marketing Donut, n.d. Web. 23 Oct. 2014.
<http://www.marketingdonut.co.uk/marketing/internet-marketing/social-media-and-online-networking/six-reasons-why-you-should-be-using-vine>.
Wright, David, Chris Murphey, and Lauren
Effron. "Meet the Vine Stars Who Turn 6 Seconds of Fame into Big
Bucks." ABC News. ABC News Network, 15 Sept. 2014. Web. 23 Oct.
2014.
<http://abcnews.go.com/Business/meet-vine-stars-turn-seconds-fame-big-bucks/story?id=25522189>.
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