Advertisements whether in print, online, television, radio, or cellular devices the main premise is create revenue for the distribution of media content. It’s the job of corporations behind these advertisements to try and convince the masses to buy into anything they offer.
Rhetoric is an important area of learning along with logic and grammar. Advertising companies use emotions and behaviors of it viewers to sway them into potential customers of their products. How people process information about the world is closely related to superficial ideals and the ideology new is better.
The direct effects model of media states that companies use niche media forms to sell products and services. Important examples of these niche media forms are mobile devices, television, pop up online ads. As a potential consumer, we receive advertisements through email, television commercials and pop ups when browsing sites. The idea is to reach as many as possible through all media forms respectively.
The theory of cognitive dissonance says both potential and actual customers use excuses on why they purchased a product. Important examples of a consumers ideology is “I needed a new car anyway”, “the microwave still worked but it was just old.” As consumers we rationalize why we purchase unneeded goods and we convince ourselves in the end we made the right decision.
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