Semester Project Proposal

Society today is heavily influenced by pop culture and the spectacle of the celebrity. These celebrities have cameras on them at all times, and the average person has become infatuated with every aspect of the celebrity’s life. It spans from reality tv down to social media, an attachment grows to someone who they will most likely never meet. Celebrities therefore become a focal point of the spectacle, and helping convince consumers they need to buy things that they don’t need in order to be like them. Be it their lifestyles, cars, food the eat, and of great importance, the clothes they wear.

For my semester project I would like to analyze the idea of a celebrity’s influence on the fashion market. One example is the ruckus which Kanye West has on the consumers of the fashion and footwear cultures. When Kanye West wears something, it represents an immesurable co-sign that makes people scour all parts of the internet to buy whatever it is he is wearing. Anything with his name attached is almost always a guaranteed sellout, like his Nike sneakers which were the cause of much ruckus. I will be doing research on the influence that celebrity’s choice of clothing has on social media and throughout the industry.