 |
| Transmedia Storytelling - courtesy of Google |
Are you connected in today’s world of media? Media is
waiting to attack us every minute of the day. Does anyone go 24 hours without
some form of media? The word media is a major key aspect of our society. Today,
media captures more time and attention than ever. Media is available to keep us
informed, to entertain, and to sell us products. Some form of media touches our
lives everyday, economically, socially and culturally. In this rapidly growing world of
technology, changes in media are happening faster than one could have
anticipated. The constant development of media has an effect how our society
and culture evolves.
 |
| Multimedia - courtesy of Google |
The idea of tranmedia storytelling is fairly new to
television. The term transmedia Storytelling is a practice of telling a story
or narrative through various forms of media. The media form of computers, video
games or films, creates their own individual contribution to the story. Transmedia
storytelling allows the audience to be actively engaged through multiple
platforms of the story creating a sensational experience. transmedia
storytelling focuses on emotions.
In today’s world of modern technology, transmedia
storytelling has become a way of life. With the slide of our finger or a click
of the mouse, we start each and everyday filled with new information via text
messages, emails, Facebook or Twitter. The major media companies recognized we
are a society who needs to be entertained and socially connected. However,
there is still a split between viewers who would like a quality television show
and those who anticipate the multiplatform experience. Media companies
developed a way to capitalize, making transmedia storytelling one of the
biggest media craze we have seen. We can access any media outlet from any
mobile device and media companies have developed a way to capitalize making
transmedia storytelling one of the biggest media craze to. The characters of
on-line web shows along with popular TV shows now have social networks keeping
the fans connected.
 |
| Lost Series - courtesy of Google |
One example of a product or company using transmedia
storytelling would have to be the series “Lost”. The producers of “Lost” set
the bar for what’s to come in the future. The series “Lost” changed how we
watched television. Lost, I believe was a perfected depiction of a narrative,
displayed over multiple platforms. The weekly cliffhangers and teasers kept the
audience interested thanks to the Internet, downloads, and bloggers. This
allowed the audience the opportunity to discuss clues, symbol representation,
and share ideas about the show with other fans leading up to the big season
finale. The success of transmedia storytelling with the series “Lost” made it
one the top television shows for six seasons during a time when shows are
transitioning. I wasn’t a fan of the show but I can recall the excitement in
conversation the following day after an episode of Lost. Co-workers would
congregate first thing in the morning to discuss what happened, clues,
predicting the out come of next week episode. Some would mention how they have
to DVR the show, giving a second opportunity to go back and search for clues
they may have missed in the first viewing. I think the show did an excellent
job perceiving viewers by using the flashback technique of video.
 |
| Multimedia - courtesy of Google |
Multimedia covers many types of media; together they create
a new experience.
Multimedia is the convergence of images; words and sound
once considered independent coming together developing a new technological
approach how information and ideas are shared. Multimedia covers many types of
media; together they create a new experience. For instance, newspapers, radio,
television and film were once our main sources of media. A new kind of media
forced the old style of media to adapt, establishing new levels of content and
new ways of exchanging information. One example, how media is adapting and
taking advantage of new opportunities readers can now access e-books on
handheld devices. Multimedia comes in different formats allowing us to navigate
through parts of a story using different media. Therefore the key difference
between multimedia is that transmedia storytelling expands a story through
movies, games and books for the consumer to get the full experience and attract
new audience members. Whereas, multimedia is one story told throughout
different platforms.
Also media companies of today are dollar driven taking
advantage of the media convergence. Media company’s main objective is to make
money. So, they have discovered that creating emotional attachment to a product
produces faithful consumers. When the audience is seeking a greater experience
and connection with the characters they love and yearn for a constant source of
information this develops a new market for companies. The generations before
them are still refusing to participate or mastering their skill level of
participation.
 |
| Old Media vs. New Media - courtesy of Google |
The audience has embraced high expectations and constant changes
in the world of media. Therefore, there is going to be a continued desire for
consumers to receive satisfaction according to their need participate from the
now generation. The now generation came into this world of multiplatform’s, by
way of the Internet, social media, and sharing of information. For them it was
not a transition into something new, its who and what they are.
 |
| Transmedia - courtesy of Google |
To sum it up, participants from the old world of media will
continue to provide information and entertainment to the new world of media.
Work Cited
Jenkins, Henry. Convergence
Culture: Where Old and New Media Collide. New York: New York and London.
2006.
Pavlik, John and McIntosh, Shawn. Converging Media. Third Edition. New York, NY:Oxford Uuniversity
Press. 2004.
http://screenrant.com/lost-finale-explanation-kofi-61464/
No comments:
Post a Comment